I was pleasantly surprised to find that it was my reward for backing the kickstarter project The Devil's Run: Route 666, "a 20mm-scale post-apocalyptic vehicular combat board game from Word Forge Games".
As I'm now at work [ :( ], I've not had a chance to unbox it and drool over the new toys, so will hopefully get to do that over the weekend & post some pic's if possible!
If this tickles your fancy, or scratches the 'new project' itch, you can download the rules from this page to see what it's like.